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Should Benefit Communications Go Mobile? Three Reasons Why the Answer is YES! – Ohio Employee Benefits

UBA WisdomWorkplace Webinar Series
Thursday, January 15, 2015
2:00 p.m. ET / 11:00 a.m. PT

Today, more than 4 billion (out of 6.8 billion) people own a mobile phone. This includes people across all socio-economic classes around the world. They have become part of everyday life. In fact, statistics have shown that, on average, people check their phones more than 150 times each day! Since this technology is here to stay, how can you incorporate it into your employee communication strategy?

Join the conversation as we explore trends in smartphone usage, new opportunities to reach mobile users, and how you can create an effective strategy to reach your employees and dependents while engaging them in a new and innovative way!

Attendees will receive a code to apply for 1.25 hours of general business credits from the HR Certification Institute.


Chip Abernathy
As Chief Marketing and Operations Officer of Touchpoints, he is responsible for a diverse range of disciplines that include advertising, marketing, public relations, product development, customer relationships, sales support, strategic messaging, corporate identity, and promotions. His background spans multiple industries — including employee communication, environmental services, printing, and technology. Chip helped to launch WayPoint Communication in 2005 and was instrumental in the establishment of Touchpoints. He earned his undergraduate degree from Texas A&M University.

Jacque Abernathy
Jacque brings broad-based, relevant communication experience to Touchpoints. For more than 25 years, she has worked with clients worldwide to develop strategies that deliver demonstrable value by driving employee and organizational change. Her capabilities include HR communication, Web-based communication, video, print, and management consulting and support. Jacque is also a recognized expert in translating the complexities of benefit programs into conversational, easy-to-understand language designed to engage employees and promote better benefits usage. In 2005, she launched WayPoint, which provides HR-related consulting and communications services. Prior to that, she was a senior communication consultant for two global human resource consulting firms and managed a communication practice in Sydney, Australia. Jacque earned her undergraduate degree in psychology from Texas A&M.

To register for this informative webinar contact us today and request a special discount code for a complimentary registration.